6 June 2017
For many consumers, their morning coffee is an indispensable part of their daily routine. And it all adds up to a healthy takeaway coffee market – the industry gives away an estimated 7 million disposable coffee cups every day, and 54% of consumers buy takeaway coffee at least once a week 1.
So it’s no surprise that disposable coffee cup usage has recently come under scrutiny. Since the success of the 5p plastic bag levy, which has resulted in an 85% drop in bag usage in less than two years, the industry has been looking for the next waste reduction goal.