Loyalty card deals are flying high
15 June 2017
All eyes were on the General Election this month as we pounded the streets to gather insight for our latest edition of Price Watch. And caution was the watchword as operators hedged their bets and kept prices the same. Caffè Nero has edged its double espresso up 5p to £2.15, but that’s the only mover in a market that’s otherwise holding its prices.
Meanwhile, it might be sunshine tempting consumers out onto the high street, but it’s operators’ loyalty schemes that keep them coming back for more – they are one of the top 15 factors driving growth across the out of home food and drink industry1. And loyalty schemes aren’t just for high street operators – our workplace insight revealed that 45% of workers would buy more coffee from workplace-based coffee outlets if a loyalty scheme were in place.
Loyalty card deals are flying high