Tesco’s previous offer was confusing – Costa wasn’t associated with tea or food, the proposition was not clear to customers. Tesco needed to find a way to create a seamless F&B offer targeted at consumer needs, driven by a clear strategy that ensured the right environment for consumers to linger.
So, how could Tesco Café keep customers in-store and away from the high street’s big names? And how could it deliver a consistently exceptional cup of coffee across such a huge number of sites? It’s simple, thanks to the Total Coffee Solution.
"UCC’s unique category insight really helped simplify and demystify our offer when repositioning the cafés. By removing the branded coffee solution, which wasn’t associated with tea or food, and replacing it with a fresh drinks menu that instead supported food, we saw higher footfall and a huge double-digit increase in margin and sales across the estate."
Head of Commercial and IT, Tesco Hospitality