Simmons Bakers

Our Work With Simmons Bakers

Simmons has established itself as the go-to bakery across Hertfordshire. But as the much-loved family baker experienced consistent growth, maintaining coffee standards to match the quality of its baked goods at site level started to become a challenge. Simmons turned to UCC Coffee to help implement a reliable and consistent coffee offer across its entire estate, without slowing down its operation.

Hertfordshire's independent bakery, with stores across the county

ACHIEVED

A competitive, consistent and efficient coffee.

  • An exceptional coffee that doubled sales across the estate.

WHAT WE DELIVERED

  • A Total Coffee Solution that evolved from 18 stores to 35, and still growing
  • A delicious coffee with Lyons Italian Espresso, delivering a full-bodied, smooth flavour
  • Installed 51 Black&White3 CTM machines, ensuring consistency and ease of use across all stores
  • Continued partnership and support for the Simmons team to ensure the highest standards and profitability
  • Ongoing menu innovation and development such as recent launch of the popular Flat White to menus

IMPACT

  • The offer enabled consistency in every cup, meaning Simmons' coffee offer competes on the busy high street
  • Through COFFEEWORKS, all employees trained and empowered to serve coffee at consistently high standards
  • Coffee sales doubled following implementation - equating to 14% of turnover

Reliable and consistent coffee offer across its entire estate

"Coffee now equates to 14% of our annual turnover and we look forward to our continued partnership with the team.”

Gill Ewing

Retail Director, Simmons