Pimbo Garden centre

Gardening is seasonal, so the family-run Pimbo garden centre wanted to give customers a reason to visit all year round. Rigby’s Café – complete
with Coopers’ coffee and a Dalla Corte DR Pro – was the solution.

Bringing in the customers.

Achieved

100

%

café turnover
increase

THE GARDEN CENTRE THAT’S CAFÉ IS BRINGING IN CUSTOMERS OVER THE NORMALLY QUIET MONTHS.

WHAT WE DELIVERED

An award-winning blend

A consistent, quality coffee offer for Rigby’s Café to keep sales up during normally low footfall months. An award-winning blend – Coopers’ Louie Mio – perfectly matched to customer tastes. The sophisticated Dalla Corte DC Pro traditional espresso machine, designed to match the green and black of the café. Regular, tailored training – every four to five months – to ensure consistent quality from every employee, from mentoring the current team to training new members from scratch.

THE IMPACT

Since opening in May 2011, Rigby’s sales have greatly beaten expectations. The café’s turnover increased by 100%, and accounted for 30% of the Garden Centre’s total turnover. Customers fell in love with the café and its coffee, with the café selling an average of 725 cups a week, and many people driving miles just to get a taste of the Louie Mio blend. The coffee offer has stood the test of time, with customers continuing to enjoy their Rigby’s experience.

create an experience

We had to create an experience that delivered high quality
beverages to attract both new and existing customers.

David Rigby

Pimbo Garden Centre