DRINK COFFEE. SAVE ORANGUTANS.
Year on year, consumers are increasingly interested in sustainable and responsibly sourced products, and this is just as true for coffee. With pressing issues such as deforestation often topping the agenda, having a coffee offering that aligns with your consumers' values is of paramount importance for growth. And with over 84% of consumers stating farmers' livelihood is a factor of concern when considering social environmental issues, a coffee that directly tackles this issue should be assessed as part of your offering.