Oakman Inns & Restaurants

The estate of modern public houses wanted a coffee offer that could out compete the big names on the high street.

With customers expecting quality, Oakman Group turned to our Total Coffee Solution to bring exceptional coffee to its entire estate, with great success.

competing on
the high street

Achieved

23.6

%

increase in
coffee sales

UCC Coffee developed a concept that works for our pubs and helped us launch it successfully.

The new coffee offer, combined with some clever marketing efforts, attracted lots of new customers through the doors. More people are now seeing us as a coffee destination and we’re always getting great customer feedback.

WHAT WE DELIVERED

Introduced new
on-trend coffees,

alongside familiar favourites, to complement a traditional pub menu and atmosphere.

Added a dedicated coffee only end to the bar, making it easy to serve flat whites, iced lattes and iced teas efficiently.

Used Threesixty˚ Rainforest Blend’s distinctive flavour, alongside a new stand-out menu design, to make the estate’s coffee offer grab attention and be memorable.

Trained staff to make consistent, quality coffees, through our Coffee Works programme.

Continued partnership and support with the Oakman team to ensure the highest standards and profitability across the entire estate moving forward.

THE IMPACT

All employees, at all sites, became capable of serving speciality coffee at consistently high standards. Operations managers completed Coffee Works’ ‘Manager Critique’ training to help maintain these high standards.

Together, this led to coffee sales growing by 23.6% (2016 vs. 2017).

The offer created, most importantly, something different to the noisy, crowded high street chains.

The end result was a vibrant café retreat, all within a familiar, welcoming pub environment, that’s accessible to all.

developing concepts

We worked closely with Oakman to develop a concept that fits with the latest coffee trends as well as the feel of the company.

Simon Delaney

National Account Manager, UCC Coffee UK & Ireland