THE DELICIOUS DOUGHNUT RETAILER WANTED A COMPETITIVE, COMPELLING AND DISTINCTIVE COFFEE OFFER TO GO WITH ITS FRESHLY MADE, HANDCRAFTED DOUGHNUTS
Krispy Kreme, already the king of doughnuts, wanted a competitive coffee offer that matched its brand and food offer and cemented its presence on the high-street.
With the success of its new flagship drive-thru store in Dublin, Krispy Kreme turned to UCC Coffee for a Total Coffee Solution that would bring exceptional coffee across its entire estate.
“Coffee is the perfect accompaniment to our delicious doughnuts and it was important for us to develop a compelling coffee proposition that not only complemented the unique taste of our secret Original Glazed recipe, but also offered customers choice, consistency and value. We are also proud to now be able to offer Rainforest Alliance certified coffee to all our customers.”
Chief Marketing Officer, Krispy Kreme UK & Ireland