A strong coffee offer is key for Greggs to maintain its dominant position in the food-to-go market. But the scene has changed dramatically since 1998, when we first started working together. This means continually evolving the offer to keep it relevant is key – so we created the Greggs House Blend and implemented a Total Coffee Solution that would evolve with the UK food to go market.
Since 2007 thanks to its focus on innovation and service in ‘food-on-the-go market’, Greggs is continually reporting record growth. One of the driving forces behind this successful growth is a long-term strategy to build its coffee credentials.
National Account Manager, UCC Coffee UK & Ireland