Greggs

A strong coffee offer is key for Greggs to maintain its dominant position in the food-to-go market. But the scene has changed dramatically since 1998, when we first started working together. This means continually evolving the offer to keep it relevant is key – so we created the Greggs House Blend and implemented a Total Coffee Solution that would evolve with the UK food to go market.

record breaking coffee.

ACHIEVED

One of the best high street operators in coffee

THE FOOD-TO-GO CHAIN WITH RECORD-BREAKING COFFEE.

WHAT WE DELIVERED

ethically sourced,
fully traceable blend

Greggs House Blend – a bespoke, ethically sourced, fully traceable blend made with the best Arabica and Robusta beans from Tanzania, Peru and Colombia. Black&White3, bean-to-cup machines rolled-out across the Greggs estate, offering perfectly consistent, freshly ground espresso-based drinks with barista-standard textured milk at the touch of a button and continual innovation. On-call preventative and corrective maintenance support to keep their bespoke coffee flowing. Launch campaign support to help generate a buzz and get customers through the door.

THE IMPACT

92% of consumers described the Greggs House Blend as good, very good, or excellent. Every outlet across the Greggs estate can serve a range espresso-based drinks, each one as consistent and high-quality as the last. Total assurance and support should anything go wrong. Dominant coffee offer in the market.

continually reporting
record growth.

Since 2007 thanks to its focus on innovation and service in ‘food-on-the-go market’, Greggs is continually reporting record growth. One of the driving forces behind this successful growth is a long-term strategy to build its coffee credentials.

Will Kenney

National Account Manager, UCC Coffee UK & Ireland