Musgrave, Ireland’s leading food retail and wholesale company that supply private label coffee under its Centra and SuperValu brands, identified that the out-of-home coffee offering in Ireland was convoluted, inconsistent, inaccessible, and not meeting
With consumers expecting consistent, quality coffee, we worked together with Musgrave’s to create what soon became Ireland’s number one coffee-to-go brand, Frank & Honest.
"The beauty of Frank & Honest is not only its quality and consistency of product, but its availability. Traditionally, good coffee has not been easily accessible in Ireland, which is why Frank & Honest has been a total game-changer.”
National Account Controller, UCC Coffee UK & Ireland