Frank and Honest

Our Work With Frank and Honest

Musgrave, Ireland’s leading food retail and wholesale company that supply private label coffee under its Centra and SuperValu brands, identified that the out-of-home coffee offering in Ireland was convoluted, inconsistent, inaccessible, and not meeting
consumer expectations.

With consumers expecting consistent, quality coffee, we worked together with Musgrave’s to create what soon became Ireland’s number one coffee-to-go brand, Frank & Honest.




  • Sales of over €60 million in 2019


a brand-new coffee concept

  • Helped create a brand-new coffee concept including name, design, proposition, coffee blend, and brand postioning
  • Helped form a unique model, whereby Centra and SuperValu retailers could provide a premium self-serve coffee offering by only freeing up some unused floor space. The model means alongside Frank & Honest we take care of everything from the installation, ordering of products, and service and maintenance
  • A dedicated in-house team to support with machine ordering and installs
  • Developed a bespoke medium roast, 72% Colombian, 28% Brazil, 100% Rainforest Alliance certified coffee
  • Implemented a seamless roll out, installing over 500 coffee machines in one year, with 900 machines installed since the project began late 2016
  • Installed Eversys E2 CTM and E4 CTM machines to ensure consistency and ease of use.
  • Helped create a bespoke retail range matched to their OOH offering launching NPD in R&G, beans, Nespresso compatible and Dolce Gusto compatible capsules


  • All employees including senior managers took part in wider COFFEEWORKS sessions to improve site set-up, understand what exceptional coffee is, spot mistakes across a site, and learn how to build a stronger coffee culture internally
  • Going beyond out-of-home, we've taken the coffee into consumers' home by developing an entire range dedicated to retail including: roast & ground, and beans and capsules
  • Its first flagship stand-alone café opened in Dunboyne June 2019. As the estate looks set to grow, the Total Coffee Solution will continue to provide support, equipment and exceptional coffee

"The beauty of Frank & Honest is not only its quality and consistency of product, but its availability. Traditionally, good coffee has not been easily accessible in Ireland, which is why Frank & Honest has been a total game-changer.”

Dave Alexander

National Account Controller, UCC Coffee UK & Ireland