Consumers left wanting more from coffee shop menus

26 June 2017

We’ve teamed up with pastry chef, Sarah Hartnett, for our new report, ‘What’s next for coffee shop food menus’. It reveals that coffee shop food menus are falling short of the mark, with operators missing vital food sales opportunities. Satisfaction with coffee shop food is in decline, but with over two thirds of consumers buying coffee shop food regularly, it’s never been more important for operators to up their food menu game to maximise profitability.

Sarah Hartnett says: “The UK is a world leader in hospitality, breaking ground and shaping food trends that traverse sectors and borders. Despite our impressive coffee culture, this is not at all reflected in many coffee shops.”

The report also gives coffee shop operators the full picture on the most popular foods served with coffee, with cakes pipping sandwiches to the number one spot, and pastries taking up third place. And we reveal the top cake choices, with chocolate on top, carrot second most popular, and cheesecake third.

Key findings from the report include:

  • One quarter of consumers eat and drink on coffee shop premises
  • Consumers are willing to pay more for quality food
  • Breakfast products are most in demand
  • 74% of consumers ordering food with their coffee opt for cakes or pastries
  • One in three regularly buy healthier food with coffee
  • A lack of healthy options means operators miss food sales opportunities on one in seven visits
  • Indulgence is on the decline, with healthier food a key success factor
  • The most sought after healthy menu addition is fresh salads

See the full insight on how coffee shop food menus leave consumers unsatisfied, and how operators can raise their game to attract and retain customers.